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Model guide
Published Jul 30, 2026
6 min read
A Vidu Character-Consistency Workflow for Reusable Marketing Assets
Manage cross-campaign consistency with character cards, reference roles, change budgets, and shot review.
Key takeawayTreat consistency as asset management, not a prompt-by-prompt rescue operation.
Why this deserves its own decision
Marketing content reuses people, mascots, products, and locations across weeks and channels. Without roles and versions for reference assets, teams mix lighting, angles, and even different designs, making drift impossible to diagnose.
Decision framework
- Assign separate references for identity, wardrobe, environment, and props.
- Declare which fields may change and which must remain fixed for the shot.
- Score character consistency separately from overall aesthetics.
Putting it into a ModelRush workflow
A ModelRush task receives approved asset IDs rather than loose links. The asset service returns versioned references and character cards, and each output remains tied to its inputs. Rejections record a drift category for the next template revision.
What to measure after launch
- Identity and wardrobe retention across shots.
- Jobs failing because of incorrect reference assets.
- Average reuse count for an approved character asset.
Treat consistency as asset management, not a prompt-by-prompt rescue operation.
Next steps
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